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MARCO CASSIS
Corporate Vice President
Japan Region
STMicroelectronics
President, STMicroelectronics K.K.
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 Marco
Cassis was born in Treviso (Italy) in 1963. He graduated
from the Polytechnic of Milan with a degree in Electronic Engineering.
In 1987, Cassis joined SGS-Thomson (now STMicroelectronics) in
Castelletto, Italy, as a mixed signal analog designer for car
radio applications.
In 1993, Cassis moved to Japan to support the Company’s
newly created design center with his expertise in audio products.
After a string of successful designs for Pioneer, Kenwood, Sony,
and other major Japanese players, he joined the marketing organization
and helped expand ST’s car audio business activities. Among
other achievements, Cassis contributed significantly to the establishment
of ST’s strategic alliance with Pioneer in the late 1990s.
In 2000, Cassis took charge of the Audio Business Unit and a
year later he was promoted to Director of Audio and Automotive
Group, responsible for design, marketing, sales, application support,
and customer services. Under Cassis’ direction, the Company
secured a series of design wins with major automotive manufacturers
and ST sales of audio and automotive products to Japanese customers
reached 200 M$ in 2003. A year later, ST’s share in the
automotive semiconductor market in Japan rose to double digits.
In 2004, Cassis was named Vice President of Marketing for the
automotive, computer peripheral, and telecom products. In 2005,
he advanced to VP Automotive Segment Group and joined the Board
of the Japanese subsidiary, STMicroelectronics K.K. On October
1st, 2005, Marco Cassis was promoted to Corporate Vice President
for STMicroelectronics' Japan region and President of STMicroelectronics
K.K.
Reviewed-July 2008
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