How to keep improving a mature alternative transport program?

Interview with Pascale Poblet, Travel Plan Project Leader, Grenoble, France

In 2000, we created the ST Grenoble Travel Plan. Starting from 15% of employees using alternative transport we have increased that to 50% within 5 years, implementing incentives such as company subsidization of subscriptions to public transport and offering bicycle accessories (helmet, pump, safety shirt, etc).

After 5 years, this program is very mature and recognized and we have achieved great results.

We are now facing new challenges…

The second phase of our plan is aimed at reaching 60% of employees using alternative transport in 2010. It is now a question of convincing everyone that keeps on using his or her car from home to the site.

In 2006, our first action was to reserve 22 parking spaces close to the site entrance dedicated to the car-sharing program. 40 more people joined this initiative, saving 20 journeys and more than 500 kilometers per day.

The Travel Plan Correspondent puts people wanting to car-share in touch with each other. We started other initiatives in 2006 too, including training cyclists and protecting bikes against theft.