 |
Powerful high-definition STB decoder builds on the
popular predecessor ICs, and adds HDCP security for DVI/HDMI interfaces,
plus AAC audio and HiSpeed USB
Geneva,
September 14, 2004 - STMicroelectronics (NYSE: STM) has announced
the most highly integrated single-chip solution yet for high definition
STBs (Set-top Boxes), the STi7710. Effectively combining the functions
of ST's successful and popular STi7020 HDTV (High Definition TV) decoder
IC, and the STi5517 Omega decoder - and integrating on-chip additional
features such as Hi-Speed USB and a High-bandwidth Digital Content Protection
(HDCP) processor - the new IC will be easier and cheaper to design in,
yet will provide more sophisticated features for consumers and greater
security for content providers.
ST is the world's largest supplier of MPEG-2 decoder silicon chips for
set-top boxes2, with around 77% market share. This highly integrated
System-on-Chip (SoC) decoder will reduce costs for manufacturers of
high-definition STBs for the established US market and in the Far East
and Australia, and will further encourage the emerging market for HDTV
in Europe. "We expect the market for high-definition set-top boxes to
reach 12 million units in 2008," said In-Stat/MDR Analyst Michelle Abraham.
"Devices such as the STi7710 provide consumer-electronics manufacturers
with all the features they need to build successful and cost-effective
products."
Commenting on the European market, Gabriel Fehervari, CEO of Euro1080
- the first channel to broadcast exclusively in High Definition throughout
Europe - said: "One of the enablers for the HDTV market in Europe is
the availability of low-cost set-top boxes. The STi7710 provides the
high-performance CPU and video-decoding functions required by these
devices at a very attractive price point. We look forward to the deployment
of STBs based on this new chip in the near future."
The new IC's integrated High-bandwidth Digital Content Protection (HDCP1)
module secures the digital interface to an HDCP-enabled TV set and protects
the high-quality, high-value intellectual property (IP) of program producers
by authenticating and monitoring decryption keys. The widely accepted
HDCP specification provides a robust but transparent method of transmitting
encrypted digital entertainment content to DVI-compliant digital displays,
without compromising the convenience for the viewer of legitimate copying
or timeshifting.
The STi7710 provides both Digital Video Interface (DVI) and High Definition
Multimedia Interface (HDMI) display interfaces to ensure STB output
flexibility at minimum system cost, and offers improved audio capability
at low bit rates through an embedded Advanced Audio Coding (AAC) decoder.
HDMI builds on DVI to create the highest performance TV interface standard
to date, with enhanced video performance and the capability to carry
up to eight channels of 192kHz audio. The chip also includes SRS TruSurround
XT, an advanced audio technology from SRS Labs Inc., which delivers
cinema-quality virtual surround sound over two-speaker television or
entertainment systems, and other audio features.
An embedded Hi-Speed USB Host - operating at 480-Mbits/second, 40-times
faster than the USB 1.1 standard - will allow peripherals to be added
easily to a basic STB in order to provide additional functionality.
In particular, it could allow a consumer to purchase the STB and add
a hard-disk drive at a later date to turn the box into a Digital Video
Recorder (DVR). Viewers increasingly use digital video recording for
timeshifting programs while preserving video quality, and the interface
will enable STB manufacturers to offer consumers a low-cost upgrade
path. Other peripherals that could be connected to a set-top box through
the USB interface, using suitable drivers, include digital cameras,
printers, and memory cards.
"The remarkable level of integration in the STi7710 provides manufacturers
with a true HDTV set-top box solution in a single chip," said Christos
Lagomichos, General Manager of ST's Home Entertainment Group. "It includes
all the necessary video and audio decoders for now and the immediate
future, plus HDCP security, a range of interfaces, and expansion capability
through Hi-Speed USB."
ST offers a complete software solution for US high-definition markets,
where provision of specific features - including Closed Captioning (to
EIA-708-B) and the Program and System Information Protocol (PSIP) -
is mandated by the FCC; STB manufacturers can choose to license software
from ST or from alternative suppliers. Software porting from earlier
products is simplified by the STAPI software package, a fully supported
and documented programming interface developed by ST as a stable base
on which to build applications. It will continue to be available on
future chipsets, enabling software portability to next generation devices.
The CPU core of the STi7710 is a high-performance ST20, the dominant
CPU in the STB market. It is the fastest version yet, and supports all
current middleware in the STB market with power to spare for future
software enhancements. A unified memory interface, with DDR (Double
Data Rate) SDRAM support, optimizes the use of RAM chips and further
increases performance, while an embedded high-performance graphics engine
supports graphics-intensive tasks such as the channel's presentation
of programmes. An innovative system for flexible routing of video streams
from different sources simplifies transport stream management software
and improves reliability.
Samples of the STi7710 are available now, and volume production is planned
for Q1 2005 at an anticipated high volume price of $18.
About STMicroelectronics
STMicroelectronics is a global leader in developing and delivering semiconductor
solutions across the spectrum of microelectronics applications. An unrivalled
combination of silicon and system expertise, manufacturing strength,
Intellectual Property (IP) portfolio and strategic partners positions
the Company at the forefront of System-on-Chip (SoC) technology and
its products play a key role in enabling today's convergence markets.
The Company's shares are traded on the New York Stock Exchange, on Euronext
Paris and on the Milan Stock Exchange. In 2003, the Company's net revenues
were $7.24 billion and net earnings were $253 million. Further information
on ST can be found at www.st.com.
1 The High-bandwidth Digital Content Protection (HDCP) specification
was developed by Intel Corporation
2 In-Stat/MDR - MPEG Video ICs: The Promise of MPEG-4 - June 2004 (Report
Number: IN0401230MI)
|